UNDER
ARMOUR / 
FLOW

Client 72andSunny LA
Agency Frame CPH
Role Art direction, Design, Edit, Animation.

Product film, in-store &
social media campaign

In close collaboration with the creative minds at 72AndSunny, I and a small team at Frame created a series of CG sequences that visualise the sensation of SPEED, FLOW, LIGHTNESS & FLEXIBILITY.

A combination of typography and pure CG, the resulting films can be seen on the UA site, its various SoMe channels and on screens of all shapes and sizes at UA flagship stores globally.

This is the Directors Cut version.

J. Chrois © 2023

All rights reserved.